Timing is Everything

Timing is Everything

In debating which elements are the most important to the success of a campaign or announcement, our team has a variety of opinions. Some argue that substance trumps budget. Others hold the position that...

Thank You, Millers.

Thank You, Millers.

Last week, the Miller family made history by turning over ownership of the Utah Jazz to a Legacy Trust, ensuring it remains in Utah for generations. When the news broke 32 years ago that Larry and Gail had purchased the team to keep it in Utah, it was a defining moment in my life. This announcement and...

The Most Wonderful (Office) Day of the Year

The Most Wonderful (Office) Day of the Year

As an agency, we recognize the chemistry and comradery of our team not only plays a key role in recruiting and retention, but just as importantly enhances the work and service we provide for our clients. We recently celebrated our 10th annual Intrepid Day - this event encompasses...

A Heartfelt Thank You

A Heartfelt Thank You

BYU Head Football Coach Kalani Sitake said it best when receiving the 2016 Utah Communicator of the Year award: “I stand on the shoulders of others who paved the way for me to receive this recognition and owe them a huge debt of gratitude.” His words perfectly reflect...

Redundancy = Efficiency (In a Crisis)

Redundancy = Efficiency (In a Crisis)

Crises are defined by rapid escalation, loss of control, unknown information and high levels of importance or visibility. But, in the midst of all of that, some key components of preparation can be the difference between a manageable situation and a devastating one…   

Tech Terms: Sometimes, They Just Get in the Way

Tech Terms: Sometimes, They Just Get in the Way

As communication experts, helping clients learn to cross the tech communication divide – to clearly convey the needed message to the target audience – is a big part of what we do. When we work with clients in specialized industries, we recommend three things when...

Silence the Noise

Silence the Noise

Everyone hates spam. As of late, we have multiple ways to block the things we don’t want to see. Instead of seeing 40 different ads when we log onto social media, surf the internet or check email, we now have the option to choose what we really want to see and opt-out of the rest. The power to pick and choose is forcing.... 

What Award-Winning Campaigns Have in Common

What Award-Winning Campaigns Have in Common

It’s typically not an accident when a company or agency has created a brilliant campaign.

Intrepid had a big night at this year’s PRSA Silver Anvil Awards in New York City, earning four national awards. Winning is exciting and gratifying. It’s fun to talk about your cool campaigns and how they’ve surpassed expectations, but it’s also interesting to pause and think about how and why the campaigns won the recognition. What do award-winning campaigns have in common?