We live by the philosophy that public relations is constantly evolving and changing -- and to provide our clients with the best service possible, we must also evolve and change. This includes closely following industry trends, identifying best practices, employing innovation and working to adapt all of these for the benefits of our clients.
Looking back on 2016, our friends and fellow Worldcom partner, Pollack PR, based in Los Angeles, has issued their annual “Ten PR Defining Moments” video. This clip provides a thought-provoking snapshot of some of the trends that have had strong industry implications. We always appreciate Pollack’s efforts to capture these and look forward to the many exciting changes and challenges in the new year.