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Intrepid - Blog

Future of Communications

Communications Lessons from NY Fraud and Breach Summit

Communications Lessons from NY Fraud and Breach Summit

The importance of crisis communications in cybersecurity planning and incident response was cited several times at the Fraud and Breach Prevention Summit in New York last week. The event, organized by the Information Security Media Group, brought...

Timing is Everything

Timing is Everything

In debating which elements are the most important to the success of a campaign or announcement, our team has a variety of opinions. Some argue that substance trumps budget. Others hold the position that...

Silence the Noise

Silence the Noise

Everyone hates spam. As of late, we have multiple ways to block the things we don’t want to see. Instead of seeing 40 different ads when we log onto social media, surf the internet or check email, we now have the option to choose what we really want to see and opt-out of the rest. The power to pick and choose is forcing.... 

PR Strategy + Integrated Capabilities: The Future of Communications

PR Strategy + Integrated Capabilities: The Future of Communications

The constantly changing business and communication playing field is creating challenges and opportunities for businesses across industries. As the lines between public relations and advertising continues to blur, what considerations should companies make when it comes to the future of their communications efforts?