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Intrepid - Blog

PR Best Practices

Crisis: Respond in 45 Minutes or Less, or Reap the Consequences

Crisis: Respond in 45 Minutes or Less, or Reap the Consequences

While there are a myriad of lessons that can be gleaned from crises, one of the most prominent is the need for a fast and efficient response. The Golden Hour of Crisis Response demonstrates that the longer it takes to respond after an issue or incident becomes public, the greater the damage…

Communications Lessons from NY Fraud and Breach Summit

Communications Lessons from NY Fraud and Breach Summit

The importance of crisis communications in cybersecurity planning and incident response was cited several times at the Fraud and Breach Prevention Summit in New York last week. The event, organized by the Information Security Media Group, brought...

5 “Must Dos” During the First Hours of a Crisis

5 “Must Dos” During the First Hours of a Crisis

In our experience, we've learned that 90+ percent of companies have no form of crisis planning or preparation. While the lesson learned is that a small investment in crisis planning pays big dividends, what should you do if you find yourself in crisis situation without a plan? The first step should be to... 

Timing is Everything

Timing is Everything

In debating which elements are the most important to the success of a campaign or announcement, our team has a variety of opinions. Some argue that substance trumps budget. Others hold the position that...

Redundancy = Efficiency (In a Crisis)

Redundancy = Efficiency (In a Crisis)

Crises are defined by rapid escalation, loss of control, unknown information and high levels of importance or visibility. But, in the midst of all of that, some key components of preparation can be the difference between a manageable situation and a devastating one…   

Tech Terms: Sometimes, They Just Get in the Way

Tech Terms: Sometimes, They Just Get in the Way

As communication experts, helping clients learn to cross the tech communication divide – to clearly convey the needed message to the target audience – is a big part of what we do. When we work with clients in specialized industries, we recommend three things when...