It’s typically not an accident when a company or agency has created a brilliant campaign.
Intrepid had a big night at this year’s PRSA Silver Anvil Awards in New York City, earning four national awards. Winning is exciting and gratifying. It’s fun to talk about your cool campaigns and how they’ve surpassed expectations, but it’s also interesting to pause and think about how and why the campaigns won the recognition. What do award-winning campaigns have in common?