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audience development

Tech Terms: Sometimes, They Just Get in the Way

Tech Terms: Sometimes, They Just Get in the Way

As communication experts, helping clients learn to cross the tech communication divide – to clearly convey the needed message to the target audience – is a big part of what we do. When we work with clients in specialized industries, we recommend three things when...

Silence the Noise

Silence the Noise

Everyone hates spam. As of late, we have multiple ways to block the things we don’t want to see. Instead of seeing 40 different ads when we log onto social media, surf the internet or check email, we now have the option to choose what we really want to see and opt-out of the rest. The power to pick and choose is forcing.... 

What Award-Winning Campaigns Have in Common

What Award-Winning Campaigns Have in Common

It’s typically not an accident when a company or agency has created a brilliant campaign.

Intrepid had a big night at this year’s PRSA Silver Anvil Awards in New York City, earning four national awards. Winning is exciting and gratifying. It’s fun to talk about your cool campaigns and how they’ve surpassed expectations, but it’s also interesting to pause and think about how and why the campaigns won the recognition. What do award-winning campaigns have in common?

PR Strategy + Integrated Capabilities: The Future of Communications

PR Strategy + Integrated Capabilities: The Future of Communications

The constantly changing business and communication playing field is creating challenges and opportunities for businesses across industries. As the lines between public relations and advertising continues to blur, what considerations should companies make when it comes to the future of their communications efforts?