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Intrepid - Blog

brand and reputation management

Redundancy = Efficiency (In a Crisis)

Redundancy = Efficiency (In a Crisis)

Crises are defined by rapid escalation, loss of control, unknown information and high levels of importance or visibility. But, in the midst of all of that, some key components of preparation can be the difference between a manageable situation and a devastating one…   

What Award-Winning Campaigns Have in Common

What Award-Winning Campaigns Have in Common

It’s typically not an accident when a company or agency has created a brilliant campaign.

Intrepid had a big night at this year’s PRSA Silver Anvil Awards in New York City, earning four national awards. Winning is exciting and gratifying. It’s fun to talk about your cool campaigns and how they’ve surpassed expectations, but it’s also interesting to pause and think about how and why the campaigns won the recognition. What do award-winning campaigns have in common?