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crisis response

Crisis: Respond in 45 Minutes or Less, or Reap the Consequences

Crisis: Respond in 45 Minutes or Less, or Reap the Consequences

While there are a myriad of lessons that can be gleaned from crises, one of the most prominent is the need for a fast and efficient response. The Golden Hour of Crisis Response demonstrates that the longer it takes to respond after an issue or incident becomes public, the greater the damage…