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Intrepid - Blog

strategic planning

Timing is Everything

Timing is Everything

In debating which elements are the most important to the success of a campaign or announcement, our team has a variety of opinions. Some argue that substance trumps budget. Others hold the position that...

What Award-Winning Campaigns Have in Common

What Award-Winning Campaigns Have in Common

It’s typically not an accident when a company or agency has created a brilliant campaign.

Intrepid had a big night at this year’s PRSA Silver Anvil Awards in New York City, earning four national awards. Winning is exciting and gratifying. It’s fun to talk about your cool campaigns and how they’ve surpassed expectations, but it’s also interesting to pause and think about how and why the campaigns won the recognition. What do award-winning campaigns have in common?