Haley McLennan brings a strong content, digital, strategic and technology background to Intrepid. She has spent her career working with Fortune 500 marketing teams to build customer-focused positioning and messaging. Passionate about strategic planning, customer experience and audience development, she is adept at developing and implementing brand and product messaging and translating key ideas into effective tactics. Haley is experienced in the B2B market and understands diverse industry sales cycles and how to influence industry-specific decision makers.
Most recently Haley was a marketing consultant for LinkedIn where she helped enterprise-level organizations build and implement marketing outreach programs. Prior to LinkedIn, she held the position of senior strategist and Ogilvy and Mather Chicago where she worked on CDW and BP Fuels. She also worked as a strategist at MRM/McCann where she helped steer content and digital strategy on the Verizon Enterprise account.
Haley holds an honors bachelor's of arts in history and political science from the University of Toronto and a master's of arts from Westminster College in professional communications.