Leigh Gibson brings a diverse skill set to Intrepid, having worked as first a journalist and now as a public relations professional for more than a decade. This experience allows her to provide expert counsel from a media perspective along with solid public relations strategy.
Leigh served as the public relations manager on Utah's largest-ever highway reconstruction project, I-15 CORE. In this role she was on the front lines of proactive media pitching, crisis response and developing and executing strategy, including serving as the project spokesperson. The project's public relations team was awarded a Silver Anvil from the Public Relations Society of America.
While at Intrepid, Leigh has also led the public relations efforts for the opening of one of the largest mixed-use developments in North America, City Creek Center. Her work overseeing all aspects of the opening from events to media relations to crisis communication garnered several Golden Spike Awards from the Greater Salt Lake Chapter of PRSA. She managed multiple media tours, which were attended by more than 100 news outlets from around the world and which secured more than $6 million in media publicity, including multiple placements in all Utah TV, radio and print outlets as well as in the LA Times, Sunset, The Wall Street Journal and USA Today.
Leigh’s work ethic and tenacity benefit the clients she manages, which also include AARP and the U.S. Navy. She understands local and national media and maintains strong relationships with several key contacts within the industry. Leigh has been successful in securing coverage in all Utah news outlets, as well as nationally in the New York Times, “Fox and Friends,” Forbes, USA Today,” The Sean Hannity Show,” People Magazine and “The Today Show.”
During her time as a reporter, Leigh served as a member of Deseret News’ political team, covering state legislation and state agency issues. She fulfilled a one-month assignment to the Middle East, producing stories on a Utah sailor training Iraqi Marines to protect two oil platforms in the Persian Gulf. Leigh also covered several major stories, including the airlift of Hurricane Katrina evacuees from New Orleans to Salt Lake City and the controversy over funding Real Salt Lake’s Sandy, Utah stadium.
Leigh earned a bachelor’s degree in communication from Brigham Young University.