Mountain Heights Academy 

Catalyst

Utah’s premier online public charter school wanted more kids to benefit from their flexible, personalized model.

Solution

Have real kids tell their stories about why Mountain Heights Academy works for them.

Work

  • Conducted research with parents + students to understand why they switched to Mountain Heights
  • Created digital, print and social testimonial campaigns with kids explaining why they like Mountain Heights
  • Produced print collateral touting the specific benefits of Mountain Heights
  • Produced a refreshed digital/broadcast campaign showing the myriad of ways Mountain Heights is a flexible option
Intrepid - Mountain Heights Academy Case Study

Results

  • Increased student enrollment by 20%
  • Increased unique website visitors by more than 50%
  • Increased social media engagement by more than 70%