Women Tech Council

Catalyst

The firecracker founders of WTC were not getting the type of attention they wanted or needed locally and nationally (they do really cool stuff).

Solution

Introduced and positioned the founders to the media as experts and movers and shakers in the tech space.

    Intrepid - Women Tech Council Case Study

    Work

    • Conducted media tour with the founders to introduce them to prominent media
    • Positioned the founders as thought leaders/experts in market which has led to on-going coverage
    • Developed brand messaging for the WTC
    • Develop media strategy, messaging and outreach for WTC events
    • Conducted media and messaging training for key WTC stakeholders

    Results

    • Secured three on-going monthly segments at two major TV stations (conduct ongoing prep and key message development for each segment)
    • Produced special coverage for CES 2017 for NBC affiliate
    • Generated more than 30 print and broadcast stories (in addition to regular TV segments)
    • Helped expand the WTC’s groundbreaking SheTech STEM outreach program for girls from a single event to multiple stateside and regional events
      • Developed overall and event-specific SheTech messaging
      • Conducted media and event training for each event
      • Facilitated media coverage for each event
    • Increased media exposure by 65% in the first quarter (compared to previous year)
    • Generated a 10% engagement increase on social platforms