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Intrepid - Blog

Crisis: Respond in 45 Minutes or Less, or Reap the Consequences

Crisis: Respond in 45 Minutes or Less, or Reap the Consequences

While there are a myriad of lessons that can be gleaned from crises, one of the most prominent is the need for a fast and efficient response. The Golden Hour of Crisis Response demonstrates that the longer it takes to respond after an issue or incident becomes public, the greater the damage…

Communications Lessons from NY Fraud and Breach Summit

Communications Lessons from NY Fraud and Breach Summit

The importance of crisis communications in cybersecurity planning and incident response was cited several times at the Fraud and Breach Prevention Summit in New York last week. The event, organized by the Information Security Media Group, brought...

Why Employers LOVE Internship Experience

Why Employers LOVE Internship Experience

Nowadays, a degree is simply not enough to land the job. You need all the help you can get to prevent a prospective employer from looking at your resume and pushing delete because five of the 30 other applicants “look better” on paper. The best way to do this is...

5 “Must Dos” During the First Hours of a Crisis

5 “Must Dos” During the First Hours of a Crisis

In our experience, we've learned that 90+ percent of companies have no form of crisis planning or preparation. While the lesson learned is that a small investment in crisis planning pays big dividends, what should you do if you find yourself in crisis situation without a plan? The first step should be to... 

Timing is Everything

Timing is Everything

In debating which elements are the most important to the success of a campaign or announcement, our team has a variety of opinions. Some argue that substance trumps budget. Others hold the position that...

Thank You, Millers.

Thank You, Millers.

Last week, the Miller family made history by turning over ownership of the Utah Jazz to a Legacy Trust, ensuring it remains in Utah for generations. When the news broke 32 years ago that Larry and Gail had purchased the team to keep it in Utah, it was a defining moment in my life. This announcement and...