Tiffany & Co.
Utah Grand Opening
THE SITUATION
Cheers were heard around Salt Lake City when Tiffany & Co. announced they were opening their first storefront in Utah. The challenge was to convince some members of the community that Tiffany is an approachable brand that has something for everyone.
THE SOLUTION
Drawing upon the classic movie—and the perfect solution—we created a grand-opening strategy anchored by a “Breakfast at Tiffany’s” theme.
THE WORK
To educate and create awareness about the Tiffany brand and shopping experience for our target audience, we facilitated relationships between Tiffany and local media.
Secured key journalists, broadcasters, bloggers and influential community members to attend a private and exclusive “Breakfast at Tiffany’s” grand opening media event
Garnered coverage from every major local television station, print publication, radio station and the most popular and well-followed local bloggers
THE RESULTS
Conducted 11 deskside briefings with media (exceeded objective by 120%)
Achieved 130+ media placements in print, broadcast and online outlets
Secured 50 stories leading up to grand opening week (exceeded objective by 300%)
Garnered 72 stories during grand opening week (exceeded objective by almost 500%)
Ensured 67 media members covered “Breakfast at Tiffany’s” media event
Confirmed 10 influential bloggers attended the event
Continued media coverage for more than a year after the event