Immediate Crisis Response
When a crisis strikes, we’re available 24/7 to help you respond. We’ll help you develop a strategy and response to mitigate even the most extenuating circumstances and manage the most complicated issues. We offer a full array of crisis services and adapt these according to your needs and circumstances.
Crisis Response . . .
An effective response — whether behind the scenes or in front of the action—depends on quickly understanding the situation and developing the right strategy and messaging. Because crisis situations are fluid, we often work around the clock to help you develop and execute the right communication at the right time for the right audiences.
Crisis Interview Preparation . . .
We know how all-consuming it is to be in a crisis situation. So we adapt our crisis media spokesperson training according to the immediate circumstances and timelines. We work to ensure that you are properly prepared and can manage difficult questions.
Crisis Spokesperson . . .
We prefer to have our clients be the primary spokesperson in a crisis situation, but when it makes sense, we can be your voice and do the interviews for you. We’ve completed thousands of interviews and can help in whatever capacity is needed.
Crisis Media Relations . . .
Media can be aggressive during a crisis. We’ve managed thousands of calls, emails and texts from media during all kinds of crises. We can help manage these calls for you or help establish a system for you and train existing PR professionals on the nuances of crisis media relations.
Crisis Monitoring . . .
Throughout a crisis, and often in the days and hours leading up to one, we have a team that monitors traditional and social media channels to provide regular updates and analysis. This information plays an important role in developing and refining strategy and messaging, as well as in clarifying and correcting the record.
Proactive Crisis Planning
Prepare for the worst, achieve the best. That’s our philosophy when it comes to proactive crisis planning. Investing in crisis planning helps to ensure a more effective response, better brand and reputation damage mitigation, and a higher level of confidence for your executives and managers alike.
Crisis Planning . . .
We've honed our proprietary process over the years to ensure every client is well prepared and highly effective when responding to a crisis. We'll ensure your planning efforts are thorough and flexible, and allow timely decisions to be made at all levels. This includes identifying likely scenarios and developing response messaging, holding statements and specialized instructions.
Crisis Tune-Ups . . .
Once your crisis communications plan is in place, we conduct regular check-ups to help you review and update it to ensure you are always prepared. This usually happens at least twice a year and in conjunction with crisis communications training or simulations.
On-Call Crisis Partner . . .
Once our team is engaged as an on-call partner, we are available 24/7, every day of the year, to help you respond to situations both big and small. This includes a monthly check-in call and an hour of consultation for advice, review if simple response or quick assistance with small internal or external items.
Crisis Simulation . . .
Simulations are one of the best ways to test crisis plans and analyze response. Our team can develop and execute these, tailoring every one to ensure the experience is as realistic and applicable as possible. Simulations range from table-top to elaborate response drills or adapting existing safety or incident response exercises for a crisis.
Crisis Media Spokesperson Training . . .
It takes confidence and skill to stand in front of a microphone and answer difficult questions. Our spokesperson training will prepare you to answer the toughest questions in the most challenging situations. We'll share valuable insights gained from working as journalists, serving as crisis spokespersons and training and coaching a wide range of clients.
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