Crisis: Respond in 45 minutes or less, or reap the consequences

We received a call early one morning from a company that was in the midst of a serious crisis. News of the incident broke during the prior hour and company executives were being inundated with media calls as they scrambled to determine the best way to respond. We provided the prospective client with some initial counsel, assembled our internal team and began preparations to divide and conquer while waiting for our controller to finalize a work agreement.

Crisis/Issues Management, Public RelationsWhitney ChildersAugust 1, 2020public relations, crisis response, crisis communications messaging, crisis planning, crisis communications