Nowadays, a degree is simply not enough to land the job. As if competition wasn’t already fierce, the digital age is making it even harder to stand out amongst all the tech-savvy, well-educated people out there.
Read MoreIn debating which elements are the most important to the success of a campaign or announcement, there are a variety of opinions. Some argue that substance trumps budget. Others hold the position that with a healthy budget, developing a strong accompanying program, such as community relations, can compensate for a lack of substance. Others think the sophistication of the client’s team is most important.
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